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GamesFirst! Magazine


October 31, 2000

Square Plans Multiple Promotions in Theaters,
at Retail and on TV

COSTA MESA, Calif., October 31, 2000 – Square Electronic ArtsSM L.L.C. (Square Electronic Arts), the exclusive publisher of all SQUARESOFT products in North America, today will kick off a nationwide in-theater promotional campaign for the upcoming release of FINAL FANTASY IX. FINAL FANTASY IX, the latest title in the highly acclaimed FINAL FANTASY series, is the last FINAL FANTASY game for the original PlayStation game console and will offer a rich storyline set in completely new 3D environments. FINAL FANTASY IX will hit store shelves on November 14.

Character artwork from FINAL FANTASY IX will be displayed on popcorn containers and lobby standees at 244 movie complexes. In addition, FINAL FANTASY IX will be featured in pre-show trivia slides in 1,941 movie theatres. Participating cinema complexes include all U.S.-based Cineplex Odeon, Loews, Magic Johnson, Sony and Star facilities. The campaign runs from November 1 through December 31.

"We are always thrilled with a new release in the FINAL FANTASY series," said Director of Merchandising, Video Games for Babbage's Etc., Doreen McKenzie. "The FINAL FANTASY games always prove to be among the top-sellers for our store, and I’m sure FINAL FANTASY IX will be no exception."

Further demonstrating consumers’ eagerness for the latest FINAL FANTASY game is the turn out for a recent Demo Day event of the game in San Francisco.

"The Consumer Demo Day event was a huge success. Fans flew in from as far away as Chicago, Houston, Tucson and waited in line for two hours for the opportunity to play this highly anticipated game," said Omar Brodrick, PlayStation store manager at Metreon—A Sony Entertainment Center, where the event was held. "I’m sure that FINAL FANTASY IX will be one of the top-sellers this holiday season."

FINAL FANTASY IX merchandise will be available at retail outlets nationwide starting November 14. Consumers will be able to purchase stickers, patches, keychains, magnets, wall calendars and lunch boxes. There will also be characters from the game available in vinyl or resin and a variety of clothing items such as t-shirts, sweatshirts, tank tops, dress shirts, button down work shirts, visors and caps.

Rounding out the marketing promotional activities, on November 13, Square Electronic Arts will kick off a television ad campaign for FINAL FANTASY IX. Ads for the game will appear on selected networks that include MTV, Comedy Central, FOX, UPN, ESPN/ESPN2, E! and WWF. The campaign will run for five weeks.  


FINAL FANTASY IX takes players through an immersive storyline with numerous subplots as they play with eight unique characters who use a variety of weapons, magic and monsters in a quest for good over evil. The game centers around an evil queen’s desire to dominate the world. Brahne, the Queen of Alexandria, has begun using highly-advanced magical weapons to terrorize neighboring kingdoms. Players follow a group made up of bandits, knights, and magicians lead by a skilled thief, Zidane, who all must ban together to try to stop the Queen. Soon after embarking on their quest, they discover that the queen’s threats merely cover a far more sinister plot. For the sake of mankind, Zidane and company must put an end to the Queen’s reign before she and the evil forces that accompany her can carry out the deadly plan.


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