In response to thousands of
frustrated gamers who have been unable to buy bleem! products in their local stores,
bleem! co-founder David Herpolsheimer this week launched bleem!DIRECT (www.bleemDIRECT.com), an
online-store dedicated to emulation-related products. bleemdirect.com is the first store
to offer the highly-anticipated bleemcast! for Metal Gear Solid and Tekken 3 titles, and
offers a discount of $1.00 off each CD pre-ordered through this weekend. The new
bleemcast! titles are currently in production and are expected to ship as early as next
bleem!DIRECT was first conceived earlier this year, when Barnes & Noble-owned
Babbages, Inc., the nations largest specialty-software chain, joined forces with
Sony Computer Entertainment to pull bleem!s products off the market. At Sonys
"request", Babbages removed bleemcast! for Gran Turismo 2 from its Babbages,
Software Etc., Funcoland and GameStop stores, in spite of strong public demand and over
the objections of its own customers and store personnel.
"When Babbages threw in with Sony, we lost half our market, literally overnight.
We knew we had to find another channel to meet consumer demand," said Herpolsheimer.
"By forming bleem!DIRECT as a separate company, it lets bleem, inc. concentrate on
what it does best making great software and gives bleem!DIRECT the
flexibility to offer more than just bleem!. We want to offer other hard-to-find emulators,
PlayStation games, accessories, t-shirts
whatever our customers demand."
But bleemdirect.com isnt just for U.S. customers, Herpolsheimer is quick to point
out: "As hard as its been to find bleem! here in the U.S., we know it can be
even tougher overseas. So weve worked hard to be able to ship bleem! most anywhere
in the world, and to keep international shipping costs down. In fact, our international
shipping charges are lower than a lot of stores domestic rates."
Expectations are high for the new online store, says Herpolsheimer. "Its
clear that there are still plenty of Dreamcast fans out there, and they want bleemcast!.
Electronics Boutique still lists bleemcast! for GT2 as a best-seller, a full five months
after its launch. And judging from the response weve already received at
bleemdirect.com, we expect bleemcast! for MGS and TK3 to do even better."
"With the launch of bleemdirect.com, gamers everywhere finally have a store they
can depend on for the latest and greatest bleem! releases. The real challenge now will be
getting the word out and letting them know we exist."