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Konami Opens Online Storefront
posted by: Shawn Rider
publisher: Konami
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date posted: 10:39 AM Sun Dec 11th, 2005

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Click to read.Konami has announced that they will begin selling their products directly to customers via their new online storefront, KonamiStyle.com. The online storefront launches with a catalog of 75 Konami titles, including fan-favorite franchises Castlevania, Metal Gear Solid, Silent Hill, Yu-Gi Oh, and Dance Dance Revolution. The move to a direct-sales website will also open up possibilities for Konami to offer customer incentive and reward programs, which Konami hopes will help maintain a community of loyal gamers around the publisher\'s many games.

The storefront will also offer back-catalogue titles that may be difficult to find in traditional retail outlets where the latest and greatest games tend to get the bulk of the shelf space. This lack of support for older games in bricks-and-mortar game stores has been one of several issues disrupting the relationship between game publishers and game sellers.

Another major issue has been the increased retail emphasis on trade-ins and used games, which many developers and publishers see as directly affecting their business. The e-commerce site could strengthen the ties its fans have to Konami itself, and the publisher is likely to see an increase in interest from its core fanbase. Whether or not KonamiStyle.com will significantly affect in-store sales of Konami games remains to be seen.

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