| SAN FRANCISCO (November 15, 2000) - Segaź of America this week launched a
nationwide in-theater promotional campaign for "Shenmue(tm)," the most highly
anticipated Dreamcast(tm) game of the year. Created by legendary videogame developer
Yu Suzuki, "Shenmue" is a critically acclaimed cinematic experience that
challenges the limitations of traditional videogame genres. The in-theater campaign
runs from November 10 through December 7, 2000, and includes participation from leading
U.S. theaters including AMC, GCC, Clearview, Cinema Star and others. The four-week
campaign also incorporates lobby exposure including character displays and posters.
"'Shenmue' is incredibly cinematic featuring immersive
3D worlds, dynamic lighting and camera angles that you would expect to see in a major
motion picture," said Robert Alvarez, product manager, Sega of America.
"In-theater advertising is an excellent vehicle to show off both the depth of
the game and the capabilities of the Dreamcast hardware."
"Shenmue" was given four out of four stars from
Time Digital and four out of four stars from U S A Today this fall.
"Shenmue" is currently available in stores nationwide at a suggested
retail price of $49.99. "Shenmue" is rated "T" for Teen.
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