Entertainment Enters Xbox Market
Hollywood Stunt Driver Goes Gold To Become First Title From Microsoft's
Incubator Program To Ship To Retail
San Jose, Calif.
(September 18, 2002) - BAM! Entertainment today announced that its first
title for the Xbox video game system from Microsoft, Chase: Hollywood
Stunt Driver, has gone gold and will be the first published title from
Microsoft's Incubator Program when it reaches retail shelves later this
month. The title was developed by South
African-based I-Imagine Interactive, which became the first independent
developer in the world to be signed up with Microsoft's Incubator
Program and is the only licensed Xbox developer on the African
"I-Imagine was the first developer to join the Incubator Program and
Chase was the first game we approved," said Ed Fries, Vice President of
Xbox Game Content. "The Incubator Program is all about giving new
developers who might not have prior publisher affiliations more power to
create great Xbox titles, and to be successful in doing so."
"This title is an important milestone for BAM! as it marks the
achievement of an initial strategic initiative to offer entertainment
products for all major hardware systems," said Bernard Stolar, President
and Chief Operating Officer of BAM! Entertainment. "We strongly believe
in the quality and success of Xbox and the addition of Chase to our
portfolio reflects the first of many future Xbox offerings from BAM!."
"Chase marks an historic achievement as the first console game developed
in South Africa," said Dan Wagner, Managing Director of I-Imagine
Interactive. "Being able to create such a quality game as Chase on such
a powerful console as the Xbox has been a dream come true for us. This
is an exciting time for I-Imagine."
Chase: Hollywood Stunt Driver follows the career of Chase Corrada, a
sexy young stuntwoman starting her career as an action movie stunt
driver. Driving vehicles that range from pickup trucks to motorcycles,
up to four players can attempt a variety of difficult jumps and smash
through props as they race through different movie sets covering more
than a dozen unique scenes to deliver the spectacular special effects
demanded by the films' directors.
BAM! Entertainment is supporting the launch of Chase: Hollywood Stunt
Driver with an extensive marketing campaign including national
sweepstakes, a broad print media schedule, online advertisements, and
innovative retailer and consumer cross-promotions.
Chase: Hollywood Stunt Driver is rated T for Teen by the Entertainment
Software Rating Board (ESRB) and is scheduled to ship the week of
September 23rd at an estimated retail price of $49.99.
About the Xbox Incubator Program
The Xbox Incubator Program is an unprecedented program available to game
developers who want to commit resources to developing an Xbox game using
an official Xbox Development Kit (XDK) before securing relationships
with major publishers. The Xbox Incubator Program provides independent
game developers access to XDKs and technical support. Only games created
with the XDK and distributed by licensed publishers will be available as
commercial products. The Xbox Incubator Program is part of Microsoft's
commitment to supporting the video game development community. All
current Xbox programs can be found at
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