Company Believes Product is Being Held to Different
Standard Than Similar Content in Other Entertainment Media, Including
Movies and Television
Click here for our preview of BMX XXX
GLEN COVE, NY, October 17, 2002 - Acclaim Entertainment, Inc. (NASDAQ.SC:
AKLM) today responded to the widespread controversy surrounding the
launch of its forthcoming mature rated release, BMX XXX.
"We believe that there is a general, unfair characterization of the
interactive entertainment industry and as a result, our product is being
held to an entirely different standard than other entertainment media
with comparable content, including movies, television and radio," said
Greg Fischbach, Co-Chairman and CEO of Acclaim. "According to NPD's
August report, more than 60 percent of all next-generation hardware
owners are men over the age of 18, and this combined with the fact that
last year's number one selling game was mature rated, fully supports our
belief in the demand for this type of content."
"While we acknowledge that we are setting new benchmarks with BMX
XXX, we are disappointed that there are groups who fail to see how this
humorous product is truly on par with such widely accepted mainstream
entertainment experiences, including movies like American Pie, and TV
shows like The Sopranos and Sex and the City," added Fischbach. "As a
leading publisher, we fully believe that consumers should have a right
to choose their entertainment, and with that right comes the importance
of responsible consumerism."
"This product was not designed for, nor is it being marketed to
consumers under the age of 17, and we fully support the Electronic
Software Rating Board and encourage consumers to utilize their rating
systems to make educated purchases," concluded Fischbach.
The first action sports video game designed specifically for today's
mature gaming audience, BMX XXX features scripted jokes and events
created by some of Hollywood's top comedic writers, more than 2,000 BMX
tricks and an incredible in-game soundtrack featuring today's top
artists. The product's official web site,