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Search for 'marketing' returned 14 results.

E For All
news | 11/19/07 | Monica Hafer
E For All made its debut last month, attempting to be the more democratic, \"everyman\'s\" convention in the videogame industry. While its stature was smaller than E3 had been in the past, it certainly had a heck of a lot of heart. Monica was our eyes and ears on the scene of what might be the herald of a new focus in the world of game marketing and development.
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Sony and the PS3: Are They Really Going Beyond?
editorial | 05/26/06 | RJ Brooks
The overwhelming market domination of the PS2 has been Sony\'s biggest strength, as well as their chossen ideology in the PS3\'s console design, specs, and marketing. Ironically, the PS3 is also proving that size is not everything when it goes up against innovation (Nintendo and Microsoft). What has been presented by Sony as \"the next generation\" begs the question: While the PS3\'s tag-line reads \"Go Beyond\" is Sony really taking their own advice? With a system price that exceeds both their competition combined, is Sony prepared to push themselves beyond a game of matching, and truly lead the industry?
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Namco Networks and the Future of Mobile Gaming: An Interview With Scott Rubin
interview | 01/31/06 | Shawn Rider
Namco and Bandai have merged their companies, and the resulting reorganization has given birth to Namco Networks, a new company dedicated to mobile gaming. GF! got the chance to speak with Scott Rubin, Vice President of Sales and Marketing for Namco Networks in North America. Rubin knows the ins and outs of mobile gaming and discussed a lot of topics, ranging from the challenges involved in developing games for mobile phones to the possibility of Katamari Damacy making an appearance on a handset near you. Get the full interview here.
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Nintendo in 2006: Reggie Speaks, Promises Resolutions
news | 01/20/06 | Chris Martin
Reggie Fils-Aime, Executive Vice President of Sales and Marketing for Nintendo of America, likes to make huge claims, like comparing the sales of a handheld to the sales of a home console. Still, when it comes charisma, Reg has it in spades. In a recent News.com interview, the Big N\'s Big Man affirmed the company\'s commitment to doing things differently in the New Year, including releasing their next-gen system at a lower price point than the other two major console-makers. Get a full summary here.
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TP Comic: FingerBang
comic | 12/27/05 | Aaron Stanton
When half your comic team disappears overseas for the holidays, it\'s hard to keep things running smoothly at a game comic. That doesn\'t explain all of TP Comics recent venture into the bizarrely inconsistent, but it explains a good portion of it. Now that the Xbox 360 is resting next to piles of used wrapping paper and a Christmas tree suffering from dehydration, it\'s easier to find the time to make fun of things. Hopefully that means we\'ll get back into a pattern again here after the new year. Take a look at this week\'s TwoPlayer comic, FingerBang, the \"banned\" ad commercial.

Twoplayer game comics are published kinda, sorta weekly at http://comics.gamesfirst.com.
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So Tired of Being Cool: The Mold of Game Marketing
editorial | 12/09/05 | Aaron Stanton
The gaming industry has grown large; Hollywood large. This means that while we can expect to find more and more gamers in the general population, we can also expect large companies to milk that success for all it\'s worth. If you think the images shown in game ads are accurate, think again; the people you see in video game ads tend to be more telling about the demographic they\'re targeting than about the current audience. Someone is trying to make video games cool, and it cramps our style.
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Giantology Blog
game: Shadow of the Colossus
news | 10/26/05 | Shawn Rider
Why are we always such suckers for this viral marketing stuff? Sony (or somebody working for Sony) has created an utterly believable Typepad blog called Giantology, which features images and videos shot by \"scientists\" and \"enthusiasts\" all over the world. What is in said images and videos? Just some fossilized and otherwise dessicated remains of things that look an awful lot like the Colossi from Sony\'s recent release, Shadow of the Colossus. There\'s some fun stuff on the site, so check it out.
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Crackdown Set For Fall 2006
game: Crackdown
news | 10/05/05 | Shawn Rider
To put it in marketing language (from all companies, not just MS), we\'ve moved beyond the era of \"GTA Clones\" and into the era of the \"action-driving\" genre. However you want to classify it, Crackdown looks like it will bring something good to the Xbox 360. It helps that Microsoft has tapped Real Time Worlds, which is headed by David Jones, and whose key members created the original Grand Theft Auto as well as Lemmings. So something good could happen here. Read on for more info about Crackdown, which should be on the must-have list for any action-driving fan.
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OrigenXbox360.com Countdown Ends, Secrets Revealed
news | 09/27/05 | Aaron Stanton
For those of you that have been waiting anxiously for the viral marketing site Origenxbox360.com to drop leaves and grow fruit, you can relax now. The site finished its countdown to September 27th today, a countdown that\'s been punctuated over time by minute changes such as a bunny rabbit that came and went, and occasional fruit that appeared on the tree. Speculation has run wild on what was going to happen on September 27th, with people throwing out gems like the announcement of Halo 3 or an updated Halo 2 for the 360. The truth behind the countdown is not nearly so exciting, and apparently led to the opening of a European contest for an invite to some sort of Xbox 360 launch party. That whooshing sound you just heard? That\'s the sound of thousands of gamers sighing in disappointment.
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Xbox 360 Rumors and Updates
news | 09/02/05 | Shawn Rider
That bunny is on the move again over at OrigenXbox360.com; looks like a couple more apples have grown, too. Game Daily is reporting that a November 25 release date for Xbox 360 is being rumored by some retail outlets. And it looks like EB Games and GameStop have unveiled thir price packages for Xbox Live.
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GameStop Tops GameStop in XB360 Bundles
news | 08/27/05 | Shawn Rider
GameStop unveiled it\'s uber-Xbox 360 bundle, the Ultimate, which it offers for $1200. But apparently that just isn\'t enough Xbox 360 for truly hardcore gamers. Enter the Omega Bundle, everything you could possibly buy for your Xbox 360 at a modest *cough* $2000.
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Xbox 360 Quick Updates
news | 08/25/05 | Shawn Rider
As the Xbox 360 launch is really just around the corner, expect loads of little updates and revelations. We reported yesterday about the EB Games Xbox 360 bundles and the OrigenXbox360.com website, and today there are, well, further developments. GameStop has unveiled their lineup of Xbox 360 Bundles, and there are stirrings on OrigenXbox360.com.
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OrigenXbox360.com - Another MS Viral Marketing Site
news | 08/24/05 | Shawn Rider
In a move that looks very similar to the I Love Bees campaign, Microsoft has registered another mysterious site, Origen360.com. This looks a heck of a lot like the early OurColony site, and Microsoft has a long history of using alt-reality gaming to sell us stuff.
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WildTangent: Divergent Business Model for Online Gaming and Distribution
Articles Archive | 05/28/02 | GF! Back Catalogue 10/2004 => 1995
Although they sounded intriguing, it wasn't the martinis and massages that lured me into the WildTangent room at E3. As a member of the media, the invites for drinks were as free flowing as T-shirts and temporary tattoos for the normal E3 attendee. Yet, as I was winding my way through the mayhem that is E3, I was surprised to see a rather large woman in a purple shirt handing out gamedisks. With quasi-anorexic booth babes the norm in this venue, I was surprised to note that all of the WildTangent women (as that's who they were) were larger-than-life and exceptionally friendly. I wondered, "Who would be so bold as to flaut tradition and hire large, fully clothed women to entice players to check out a booth?" The answer turned out to be a company that has used just such divergent thinking in all areas of their marketing: WildTangent.
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