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Search for 'advertising' returned 8 results.

Game With Fame: Play Against Famous Rejection
news | 12/11/06 | Aaron Stanton
Sometimes funny things happen when advertising campaigns collide. In the latest Game With Fame opportunity, gamers are being given the chance to play online via Xbox Live with The Burger King. That\'s right, some lucky gamers will have the chance to play against a celebrity opponent that doesn\'t say anything ever. While I can still see how the idea is amusing, there\'s an irony behind giving people a chance to sit down and chat online with someone that\'s not going to say anything back. When it all boils down to it, you\'ll be talking to an empty void for the length of the game. On the upside, you do get to also play with the New York Jets linebacker Jonathan Vilma, but it\'s easy to see which of the two celebrities that Game With Fame is pushing: You register to play at bkgamer.com.
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Circuit City Tries to Charge $28.99 for Xbox 360 Backwards Compatibility
news | 09/04/06 | Aaron Stanton
It\'s common for companies to sell services that a customer could easily do themselves with a little training; it\'s often more convenient to pay someone to do the job than to take the time to learn. But now, Circuit City is offering to install software on your Xbox 360 that is basically shipped preinstalled from the manufacturer. For a fee of $28.99, Circuit City will install software that lets you play original Xbox titles on your Xbox 360. Their advertising doesn\'t mention that many Xbox games can be played without their \"software\" installation, or that what they\'re really offering to do is to install a free update from Microsoft. The problem isn\'t the service, it\'s the misleading style of the service, and we sincerely hope the practice changes very soon.
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When In-Game Advertising Ruins Your Game
game: Dungeon Siege 2: Broken World
news | 08/16/06 | Aaron Stanton
In-game advertising will have a large impact on the future of the game industry. Not only can it represent another form of post-release content delivery, it helps fund the developers that make the games we love. However, there\'s bound to be some bad implementations as the technology gets going, where game companies test their boundaries to see what gamers will accept. 2K and Gas Powered Games included a voiced NPC in Dungeon Siege II: Broken World that directly references an upcoming PSP game, and it\'s sparked a bit of a negative response from gamers. Take a look here for the details.
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TP Comic: FingerBang
comic | 12/27/05 | Aaron Stanton
When half your comic team disappears overseas for the holidays, it\'s hard to keep things running smoothly at a game comic. That doesn\'t explain all of TP Comics recent venture into the bizarrely inconsistent, but it explains a good portion of it. Now that the Xbox 360 is resting next to piles of used wrapping paper and a Christmas tree suffering from dehydration, it\'s easier to find the time to make fun of things. Hopefully that means we\'ll get back into a pattern again here after the new year. Take a look at this week\'s TwoPlayer comic, FingerBang, the \"banned\" ad commercial.

Twoplayer game comics are published kinda, sorta weekly at http://comics.gamesfirst.com.
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Xbox 360's Busting Balloon: Ads Beneath the Obvious
feature | 12/15/05 | Aaron Stanton
The launch of the Xbox 360 was marked by a series of rather strange advertisements on TV. Kids playing jump-rope. Kids playing with water balloons. Is it just counter-culture advertising, or is there something deeper to these ads? Simply, something deeper. There are subtle differences between the original, uncut versions of the Xbox 360 ads online compared to the shortened ones you see on TV. Gunfire in the water balloon fight? Is this innocent portrayal of children playing with water balloons actually a representation of Ghost Recon 3? The extra sound effects of gunfire and explosions, cut from the TV spot, add a dark and sinister atmosphere that are simply missing when you only hear about bears going on a picnic.
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So Tired of Being Cool: The Mold of Game Marketing
editorial | 12/09/05 | Aaron Stanton
The gaming industry has grown large; Hollywood large. This means that while we can expect to find more and more gamers in the general population, we can also expect large companies to milk that success for all it\'s worth. If you think the images shown in game ads are accurate, think again; the people you see in video game ads tend to be more telling about the demographic they\'re targeting than about the current audience. Someone is trying to make video games cool, and it cramps our style.
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Mojo Master Multiplayer Comes Oct. 31
game: Mojo Master
news | 10/19/05 | Shawn Rider
Wild Tangent and Axe, two companies that make us feel kind of oogey on the inside, have teamed up on a dating sim for dudes. Mojo Master puts you into a 3D world full of hotties to hook up. It\'s a combination of traditional conversation-based gameplay mixed with a card game approach to abilities. Make the right moves and play the right cards and you collect those digits. And with the addition of multiplayer \"Playa vs. Playa\" modes, the new version of Mojo Master (due October 31) could achieve new levels of sausage party shenanigans.
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Team Xbox Decodes OrigenXbox360.com?
news | 09/10/05 | Shawn Rider
It looks like Team Xbox figured out the meaning of OrigenXbox360.com. By zooming in on the tree branch near the hole, they revealed a latin phrase, and with the help of a clever reader, they have formed a pretty strong argument that the OrigenXbox360.com site is advertising the September 27 announcement of HALO 3, which has been long-rumored to coincide with the release of the PlayStation 3. Oh, and there\'s another bunny and some more apples on the tree.
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