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Sega Announces New Strategy
Articles Archive | 01/31/01 | GF! Back Catalogue 10/2004 => 1995
Peter Moore, President and Chief Operating Officer for Sega of America, held a press teleconference this morning to detail Sega of America's plans for 2001 and to comment on Sega's worldwide strategy. In addition to announcing a new $99 price tag for Dreamcast beginning February 4 (the Sega Smash Pack will now be priced at $119), the company has decided on some strategies to move Sega from a lagging hardware manufacturer, to a "top of the heap" software developer and publisher. Moore outlined a three-pronged approach that will go into effect April 1 this year and continue through at least March of 2002. The basic approach involves the following:

Sega is now a "platform agnostic" third-party game developer/publisher.
Sega will license the DC chipset.
Sega will focus on network strengths.
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